Backed by King Fly, Est. 1997  ·  22 Years Independent Export  ·  Multi-Origin — China · Vietnam · Thailand

Our Story

From a single sewing workshop in 1997 to a multi-origin supply chain partner for global beauty brands — nearly three decades of craftsmanship, evolution and trust.

Jinchen sample room and factory
Since 1997

A manufacturing heritage, reimagined for global supply chains

Jinchen Supply Chain is the global export arm of King Fly, a manufacturer founded in Shenzhen in 1997 by Shirley Lee — who first entered the bag-making industry in 1985.

What began as a traditional sewing workshop has evolved into a modern material-control supply chain partner. Our Shenzhen headquarters manages R&D, sourcing, sampling and quality control, while our managed factory network in China, Vietnam and Thailand delivers volume production with tariff flexibility.

We don't sell stock. Every piece is made to order — your design, your materials, your branding. In 29 years, no two clients have ever received the same product.

Our Journey

Four decades of craftsmanship

1985

Founder's Start

Shirley Lee enters the bag-making industry.

1997

King Fly Founded

King Fly established in Shenzhen as a bag manufacturer.

2004

Independent Export

Began direct export — 22 years of experience to date.

2025

Jinchen Launched

Jinchen Supply Chain established as global export window.

Today

Global Partner

Serving beauty brands & promo agencies across 3 origins.

Manufacturing Network

Three origins, one quality standard

Our managed network gives you the best of both worlds: Shenzhen's speed and craftsmanship, plus Vietnam and Thailand's tariff-advantaged volume capacity.

The Brain

Shenzhen HQ

China
  • R&D, design & material sourcing
  • Rapid sampling in 3–7 days
  • Complex: 3D embroidery, HF pressing, custom hardware molding
  • Full QC oversight & export coordination
The Muscle

Vietnam

Mass production
  • Large-scale standardized output
  • Tariff-advantaged origin for US buyers
  • Managed by our Shenzhen QC team
The Muscle

Thailand

Mass production
  • Large-scale standardized output
  • Reduced single-origin supply risk
  • Managed by our Shenzhen QC team
Quality & Compliance

Audited, tested and accountable

Our quality standards are built for Japanese and European market expectations. Every order goes through three inspection stages before it leaves our network.

Certifications

Sedex Factory audit
BSCI Compliance
ISO 9001 Quality management
GRS Global recycled standard
rPET Recycled PET
FSC Forest certified

Materials tested: AZO-free, lead-free hardware, REACH compliant, EU PPWR compliant, California CA65 compliant. SGS reports available on request.

3-Stage Quality Control

1
Incoming Material Inspection

Every material batch is verified against spec before production begins.

2
In-Process Inspection

QC team monitors each production line, catching issues before they compound.

3
100% Final Inspection

Every piece is checked before packing. Standard: 1pc/polybag, 5-ply export carton.

Capabilities

Materials & services

If it's a soft bag or accessory, we can make it. You specify the material — we source it, control it and deliver it.

Materials & finishes

PU & Genuine Leather Cotton Canvas TPU · PVC · EVA Velvet & Satin Washable Paper Natural Cork GRS rPET Vegan Leather Nylon & Oxford Stainless Steel 3D Puff Embroidery Hot Foil & Deboss Screen Print Woven Label

Services

  • Product design & rapid prototyping (3–7 days)
  • Custom branding: embroidery, print, foil, deboss
  • Turnkey assembly — mirrors, combs, gua sha, travel bottles
  • Custom packaging & carton design
  • 3-stage QC & worldwide shipping (FOB · CIF · DDP)
  • AI design lab — professional renderings in hours

Let's build something together

Whether you need 500 pieces for a pilot or 100,000 for a global campaign — we have the origin, the team and the experience to deliver.

Get in Touch